It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.
Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use onlinedating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
Onlinedating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
A great diversity of onlinedating services currently exists.