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According to market research, 1 out of 6 marriages that are happening in the US right now originated online, and these days nearly 30% of couples meet on the internet.But, as great as those stats sound, online dating is also utterly time consuming and competitive.It presents them with three hurdles: The downside of free choice dating solutions is that the online dater is flooded with hundreds (even thousands) of prospective candidates who all appear to be available.
It's what economists call the Opportunity Cost — those nagging questions that we ask ourselves after having made a choice: This phenomenon has been termed The Paradox of Choice and is illustrated beautifully in Barry Schwartz's talk.
How does the Paradox of Choice impact single men and women engaged in online dating?
No other dating site works as hard to deliver you the exact right partners, and that means results: In our testing, we found the highest percentage of good matches with Ok Cupid, and the second-highest percentage of high-quality messages.
To unlock features like incognito mode, read receipts, and a larger inbox, you can upgrade to a paid plan for $10 per month, but we think the free version is more than enough to get started.
They also measure the effectiveness of different profile elements.