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Update 19 July 2016: I wrote this article back in 2006 when I was interviewing and writing pretty much all the time and it was based on my experience as a freelance journalist for Wired, Director and Popular Science.
I have reviewed and updated it to make it more relevant to the world of content marketing which is what we do now.
Become familiar with electronic records and how they’re stored, especially since documents in manila folders are becoming less commonplace.
Ask for database “record layouts” – a virtual map of a database that can reveal what information is being kept – and request other forms of electronic communication besides email (like text messages, chat transcripts or Twitter direct messages).
1) Journalists have no time You’re not the only person trying to grab their attention, so your headline needs to be as clear and as early as possible.