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Also learn how Mc Donald's used Clever Tap to increase in-app purchases.

This will help you learn ways to attract users who will have a true affinity to your brand and to develop a deep and lasting relationship with the users, by learning what they like, what they did or did not do in your app.

Enable in-app purchase within the app and enjoy a long-term revenue, without any hassle.

Last month, on a blustery night the week before Christmas, my friend Jeff Ferzoco and I sat alone in a gay club in Brooklyn’s Williamsburg neighborhood discussing Grindr, the mobile dating app used daily by five million gay men around the world. By the end of the night, he said, “it will be so crowded people will be using it just to see who’s in the room.” I believed him, because earlier that year I had seen Jeff navigate the social terrain of Manhattan’s East Village this way.

He had mentally mapped the app’s generic distances onto the Manhattan grid (“Two-hundred-and-fifty feet is about a block-and-half,” he said) and could reference his location against a list of their usual haunts.

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