The Passion Network, for example, is a small empire of 250 dating hubs like Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008 — right through the recession — to become a .1 billion powerhouse.
The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.
The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population (adults aged 16 and older) of the selected market (market segment, region) for each year.
It is estimated that the industry is worth more than £2bn globally (2).
In the UK, it is worth £300m a year and, according to the UK’s Online Dating Association (ODA), ‘’. These sites differ in terms of their number of users, their user characteristics, geographic coverage, and in their business models.
Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.